CMA has eight active Councils that explore the various issues affecting marketing professionals. The Councils address numerous themes and subject matter that result in a variety of material to help meet members’ needs.
Each Council is a forum for members to voice their opinions and debate the “topics du jour” to help support CMA’s mandate and further the development of marketing initiatives across Canada. The Councils produce resources that can be drawn upon when needed and they hold many events throughout the year that focus on specific areas of interest.
The Councils and their Mandates
Discipline Based
B2B Council
The B2B Council will serve as the “steering committee” that develops and facilitates a strong value proposition for business-to-business members. This Council will work closely with other Councils to ensure the integration of B2B interests. The B2B Council will ensure the specific interests of B2B members are represented across the various CMA pillars.
Branding & Strategic Planning
The Branding and Strategic Planning Council will be a centre for the exploration of excellence in branding and strategic planning. It will achieve this by providing:
- A forum for leading edge thinking and debate of current trends and controversies
- Relevant and high quality educational resources through best practice fact based research and the authoring of White Papers
- Vibrant and interactive events
Integrated Marketing and Customer Experience
The Integrated Marketing and Customer Experience Council will provide insight into the integration of traditional and new marketing communication practices in delivering a consistent and effective customer experience across all touch points.
Marketing Technology and Database Intelligence
The Marketing Technology and Database Intelligence Council strives to be the foremost source of knowledge relating to the development, implementation and management of customer information, databases, analytics and related technologies.
Not-For-Profit
The Not-for-Profit Council will enable and inspire excellence in fundraising by equipping its practitioners with the best marketing practices.
Channel Based
Contact Centre
The Contact Centre Council will represent the industry on issues relating to people, process, technology, regulation, and legislation. They will accomplish this by acting as a conduit for education and networking opportunities.
Direct Marketing
The mandate of the Direct Marketing Council is to influence and inspire marketers to directly engage targeted audiences in order to drive measurable, profitable business results.
Digital Marketing
The Digital Marketing Council provides thought leadership and acts as an industry resource and centre of knowledge for the Canadian digital marketing community. Through educational and networking opportunities, the Council is a forum for members to share the collective wisdom marketers need to achieve tangible results.
